Posted by Posted by 0 comments

GFN / Treo Presentation Package

The client’s instructions were explicit: develop an up-scale package to introduce their new payroll debit card to qualified corporate prospects. It must be dynamic so as to command immediate attention, and at the same time place direct focus on the credit card product, without distraction. The presentation resulted in a two-panel fully-wrapped hinged box with wrapped trays on either side. The left tray holds four printed brochures and the right tray has a die-cut indent that holds the credit card. When closed, the two trays interlock and form a weighted, exceptionally sturdy “book”.


GFN Inc.


CJPW / Craig Maher


The cover box wrap is printed with the full-color GFN logo and gloss laminated. The two-panel box is constructed of multiple layers of pasted 24 pt board. All surfaces are wrapped with laminated sheets and all edges are turned. The left tray has two corner hold-downs for literature and the right tray is die cut for the “credit card” and has a ribbon pull.